Doina Ularu is a transport researcher at the UWA Business School, Management and Organisations. She applies a wide range of mathematical models to investigate the best ways in which transport services are catering for the mobility needs of our cities. She is involved in many multi-disciplinary projects (business innovation networks, wearables and active travel, environmental impacts of transport, new vehicle technologies, working-from-home), enjoying looking at problems and finding solutions using multiple perspectives. She is currently collaborating with Prof Jonathan Gershuny and Dr Teresa Harms in projects related to the value of time and contributions of travel to physical activity.